From problem definition, to validation, to a minimum viable product, I save you costs and headaches to launch products and services that resonate with people.
Through deep user research and future foresight, I uncover what users actually need, and why it matters, to give you clarity and a clear purpose.
Build
Make it real, fast.
I work with you and your customers to prototype ideas, test assumptions, and design early versions of your product, service, or policy in weeks not months.
Learn
Build innovation capacity
I teach you the skills to keep innovating long after I've left. Whether it's for business leaders or high school students, I create interactive, hands-on programs that embed design thinking into your DNA.
Case studies
Explore my work.
UAE Health Regulator
Health services re-engineering
Re-designing a health regulator's services to be more human-centered.
Build the right thing, before building anything at all.
I’ve spent the last 8 years helping startups, governments, and global organizations grow by aligning their products and services with what customers actually need.
I do that by uncovering customer pain points, translating them into clear opportunities, and shaping experiences that feel intuitive and build trust.
The result is measurable movement on the metrics leadership cares about - higher conversion, higher retention, higher satisfaction, and ultimately higher revenue with less cost and more clarity.
