work
About
Design-led innovation.
I utilise
user research, UX and innovation strategy
to find out who your customers are and build the right product or service for them.
Health Services Transformation
Designing human-centered governmental health services.
Health Services Transformation
Designing human-centered governmental health services.
The Intangible Cultural Heritage Platform
User testing a cultural education curriculum for the United Arab Emirates.
The Intangible Cultural Heritage Platform
User testing a cultural education curriculum for the United Arab Emirates.
Circular Design: Material Innovation
and Entrepreneurship Program
Designing and facilitating a hybrid circular design innovation program
Material Innovation and Entrepreneurship Program
Designing and facilitating a hybrid circular design innovation program
InforMH
Co-designing mental health interventions with displaced communities in Jordan.
InforMH
Co-designing mental health interventions with displaced communities in Jordan.
Liwwa Redesign
Redesigning a peer to peer lending platfrom to attract a younger audience.
Liwwa Redesign
Redesigning a peer to peer lending platfrom to attract a younger audience.
Shams Lab
Setting up a food and design lab nestled in a restaurant.
The Lab
A food and design lab nestled in a restaurant.
The Argeileh Project
Imagining a circular strategy to eliminate waste from the argeileh industry
The Argeileh Project
A circular strategy to eliminate waste from the argeileh industry
The Brinery
Reviving fermentation for contemporary lifestyles to support gut health and
alleviate food waste
The Brinery
Reviving fermentation for contemporary lifestyles to support gut health and alleviate food waste
Made from Jordan
Inventing a biomaterial made out of local agricultural waste.
Made from Jordan
A biomaterial made out of local agricultural waste.
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