From problem definition, to validation, to a minimum viable product, I save you costs and headaches to launch products and services that resonate with people.
Through deep user research and future foresight, I uncover what users actually need, and why it matters, to give you clarity and a clear purpose.
Build
Make it real, fast.
I work with you and your customers to prototype ideas, test assumptions, and design early versions of your product, service, or policy in weeks not months.
Learn
Build innovation capacity
I teach you the skills to keep innovating long after I've left. Whether it's for business leaders or high school students, I create interactive, hands-on programs that embed design thinking into your DNA.
Case studies
Explore my work.
UAE Health Regulator
Health services re-engineering
Re-designing a health regulator's services to be more human-centered.
Build the right thing, before building anything at all.
I’ve spent the last 8 years helping startups, governments, and global organizations test ideas early, validate demand, and get to product-market fit, faster and with less waste.
Whether through user research, rapid prototyping, or simply asking the right questions, I help teams move from assumptions to clarity, so they can invest with confidence.
I personally lead every project. And when needed, I bring in a trusted network of collaborators - whether it's a subject matter expert in your domain or an AI developer - to scale up with the right expertise.
