As a user researcher and designer, my skill lies in discovering what customers need, why they need it and how they want to experience it.
From startups to governments, I've spent more than 8 years designing human centered solutions for venture builders (*anyone looking to build a new product or service) - whether it is an award winning consumer product or rethinking public services.
I also coach and train companies on human centered design with workshops hosted in the UK, Australia and Jordan.
Hot sauce master
Karate black belt
Foreign film connoisseur
Favourite fruit and symbol
Fun facts repository